Sunday, December 2, 2012

On Filmmaking and Marketing with Ed Burns

            Filmmaking With Ed Burns

    Hollywood looks at Ed Burns as an indie filmmaker while most micro budget film makers look at him as a mainstream film maker. I look at him as a very important innovator in the world of film marketing.

    Ed was one of the first film makers to understand that the business aspect of the film making process was important. He seems to have figured out early on that if you do not make a profit with your film then those responsible for financing them would not take you seriously.

    Some of you are probably saying, but I have a intimate little micro budget film that must be made and I do not care whether or not it ever makes a dollar. Fine, there are many film makers like this. If you are in it for the one time shot then go ahead and save your money and go out and shoot it over how ever many weeks and or months it takes to get the job done. Hey it took Christopher Nolan about a year of shooting on weekends to finish his first feature. Make your film your way, but if you want to earn a living at this, if you want to make any more films then the business side of things is going to have to be considered.


    Ed Burns is a good film maker. He is at times a very good screenwriter, but his lasting impact will be showing us how to monetize our project through itunes and video on demand. The marketing of your film should be a part of your pre production planning and a major part of post. This is important because this is how we will earn our living as a indie filmmaker. I know that some of you think that you will make your film and find a distributor to handle the financial end of things and maybe there will be a few of your who manage to pull that off, but have you heard the thousands of horror stories about distributors who have cheated low budget film makers out of their profits. If you learn to market your film then you will be in control of the money.

    Okay that is it for today. Good luck with your projects and I am still looking for guess bloggers. If you have a production story that you wish to tell and you can do it in under a thousand words I would love to post it. Look at it as a way of advertising your project.
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    He is on occasion a generally excellent screenwriter, yet his enduring effect will tell us the best way to adapt our task through itunes and video on request
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